Rwanda’s SOUK Farms marks milestone with inaugural 24-tonne avocado shipment to the EU
Rwanda began on a high with SOUK Farms, a Value-added Initiative to Boost Employment (VIBE) programme participant, dispatching its inaugural consignment of Hass avocados to the European Union (EU) on 4 September 2025. Weighing in at 24 tonnes, the shipment travelled from Kigali via the Mombasa–Rotterdam Sea route, marking the company’s transition to full capacity […]
Working with exporters to enhance their export capacity – The Case of SOSOMA Industries Limited in Rwanda
1. BACKGROUND The overarching goal of Rwanda’s Vision 2020 is to transform the country into a lower middle income economy by improving its competitiveness while ensuring unity and inclusive growth and development. Significant strides towards achieving this vision have been made especially regarding improvements in the country’s business environment and competitiveness. The African economic outlook […]
Rwanda’s meat sector receives a boost as young inspectors step up to the plate on standards enforcement
When 29-year-old veterinary graduate Ernest Ngabonziza completed his six-month training as a private meat inspector (PMI) in June 2025, he walked away with a certificate and a vision for both sustainable employment and a chance to build something bigger in his life. Prior to this, he was practicing as a veterinary officer for seven years […]
Juiced up for success – How a Rwandan entrepreneur is turning fruit into fortune
Hawa Chloe Niyigena, Whiz Upp Founder, turned a small fruit-processing business into a cross-border success. Cross-border trade in Africa is rarely about just having a good product. For most small businesses, the real hurdle is compliance, meeting multiple national and regional standards that determine whether, for example, a fruit puree clears customs or gets turned […]
TradeMark Africa hands over Rusizi 2 One Stop Border Post to Rwanda, paving way for enhanced cross-border trade
TradeMark Africa (TMA) officially handed over the newly constructed Rusizi II One Stop Border Post (OSBP) to the Government of Rwanda on 5 June 2025. This significant event paves the way for faster and more efficient cross-border trade and transit between Rwanda and the Democratic Republic of Congo (DRC). The handover ceremony was led by […]
Youth-led horticultural enterprise showcases growing participation in Rwanda’s export-oriented agribusiness industry
A joint delegation from TradeMark Africa (TMA), Mastercard Foundation, and the International Trade Centre (ITC) recently visited a young woman-led horticultural export business in Rwamagana, Rwanda. This visit underscored their collective commitment to helping Rwandan youth and women-led horticultural enterprises achieve significant success in export markets. The delegation gained valuable insights into ongoing interventions and their emerging impact, all […]
Rwanda’s fresh produce enterprises seek new markets at global forums in Europe
Three Rwandan small and medium-sized fresh produce companies recently showcased their products at the 2025 Fruit Logistica Expo in Berlin, Germany, making strides towards unlocking new opportunities in the export market. The exhibition, held from February 5–7, is one of the world’s largest trade fairs for the fresh produce industry. This year’s gathering brought together […]
Digital technologies could unlock Africa’s trade potential, says Prime Minister Ngirente
Investment in Africa’s digital and technological capabilities is necessary to unlock the continent’s trade potential and accelerate economic growth, Prime Minister Edouard Ngirente said as he opened the Africa Trade Development Forum in Kigali. Achieving this vision requires countries to adapt to the rapidly evolving trade landscape shaped by emerging technologies, Ngirente said, adding that […]
Rwanda’s horticultural enterprises take a leap towards standards compliance for global market access
Rwanda Inspectorate, Competition, and Consumer Protection Authority (RICA), in partnership with TradeMark Africa and the International Trade Centre (ITC), has concluded a four-day training for horticultural producers under the Value-added Initiative to Boost Employment (VIBE). This marks a significant step toward enhancing the capacity of Rwandan horticultural producers to access global markets. The training, held […]
Making history: First Rwandan women-led business exports full container of avocadoes
On October 4, 2024, Bahage Foods Ltd made history as the first Rwandan woman-led business—and the fourth ever in Rwanda—to export a full container of 22 tonnes of Hass avocadoes. This achievement highlights the immense growth potential of Rwanda’s agricultural exports, especially for horticultural businesses led by young women, who face compounded, gendered barriers in accessing productive resources, packaging, start-up capital, […]