TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

Tanzania’s Horticulture Moves Up the Value Chain from Farm to Global Buyer

In Tanzania’s Southern Corridor, avocado growers are recording higher export volumes, better prices, and stronger market linkages. Over 10,000 farmers have been connected directly to 24 off-takers, avoiding losses to middlemen and securing more predictable incomes. Certification to international standards such as GLOBALG.A.P has opened access to high-value markets in Europe and Asia, with rejection […]

Cutting feed costs to unlock sustainable fisheries growth

Feed remains the biggest cost driver in Africa’s fisheries production, accounting for an estimated 60–70% of total outlays. A two-day (4–5 September 2025) meeting in Nairobi set out a practical plan to bring those costs down while lifting output and standards across the value chain. The engagement was part of the Women and Youth Economic […]

The Canadian High Commissioner to Ghana, Myriam Montrat, has stressed the African Continental Free Trade Agreement’s (AfCFTA) capacity to enable economies to scale and position Africa as a more competitive player in global value chains.

However, she said its success depends on translating policy goals into tangible business support systems such as the needed concrete tools, financing, and market intelligence for entrepreneurs to seize cross-border opportunities. “AfCFTA provides a unique platform to now further reduce trade barriers and harmonise regulations. It also provides a platform to enable economies of scale […]

East Africa’s Open Borders – Gains Made but Gaps Remain

The East African Community (EAC) has made notable progress in easing the movement of people across borders, placing it alongside West Africa’s ECOWAS as a continental leader. Yet, according to Alan Hirsch, Senior Research Fellow at the New South Institute and Emeritus Professor at the University of Cape Town, “there is still a long way […]

Unlocking East Africa’s trade potential via green logistics

Kenya’s recent investments in transport infrastructure signal a strategic shift. The standard gauge railway (SGR), the Naivasha Inland Container Depot (ICD), and the introduction of reefer-enabled services have laid the groundwork for a more agile and climate-aligned logistics system. These developments have the potential to reshape East Africa’s role in global agricultural trade, particularly for […]

Le Tony Blair Institute fournit aux dirigeants africains une feuille de route pour accélérer la création de la plus grande zone de libre-échange au monde.

Le Tony Blair Institute for Global Change (TBI) a publié un nouveau document intitulé « The AfCFTA Imperative: From Vision to Impact » (L’impératif de la ZLECAf : de la vision à l’impact), qui fournit aux dirigeants africains une feuille de route concrète pour mettre en œuvre la Zone de libre-échange continentale africaine (ZLECAf) et […]

Libérer le potentiel commercial de l’Afrique de l’Est grâce à la logistique verte

Les investissements récents du Kenya dans les infrastructures de transport marquent un tournant stratégique. La voie ferrée à gabarit standard (SGR), le dépôt intérieur de conteneurs (ICD) de Naivasha et l’introduction de services réfrigérés ont jeté les bases d’un système logistique plus agile et mieux adapté au climat. Ces développements ont le potentiel de redéfinir […]