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TradeMark Africa

Ethiopia’s Horticulture Sector Goes Digital with New Knowledge Management and E-Learning Platform

Addis Ababa, 29 May 2025 – The Ethiopian Horticulture Producer Exporters Association (EHPEA), funded the European Union (EU), through Agence Française de Développement (AFD), and TradeMark Africa (TMA), has launched a fully functional online Knowledge Management and E-Learning System. The platform is designed to strengthen workforce capacity, improve industry standards, boost sector competitiveness, and enhance […]

Agripreneurs plant the seeds of success by expanding East Africa’s global trade footprint with horticultural exports

Evelyne Munyeti, Jade Fresh MD, shares the journey of navigating the world of horticultural exports. Exporting food from East Africa is not for the faint-hearted. Strict international standards, limited access to capital, and inconsistent production quality make it nearly impossible for most small businesses to break into international markets. Rejection rates are usually high, and […]

Sweden Launches Continental Programme to Cut Border Delays and Boost African Exports

Abidjan, Côte d’Ivoire, 10 June 2025 — The Government of Sweden has launched its four-year, $9.3 million multi-country programme, the Swedish Initiative for Facilitating Trade in Africa (SWIFT), that will focus on dismantling persistent logistics and policy bottlenecks that have stifled intra-African trade along the Berbera, Lamu Port-South Sudan-Ethiopia Transport Corridor (LAPSSET) and Abidjan-Lagos Corridors. SWIFT […]

DRC and Uganda Launch €25million EU-Funded Projects to Boost Cross-Border Cooperation, Stabilisation, Resilience and Trade at the Border areas.

Kinshasa, DRC – On June 5, 2025, the Democratic Republic of the Congo (DRC) and the Republic of Uganda, with crucial backing from the European Union (EU), officially launched two significant cross-border projects. These initiatives are designed to bolster stability, resilience, and cooperation, while simultaneously driving down logistical expenses and boosting trade in the border […]

Sweden Backs $2.7 Million Programme to Green Kenya’s Trade

Nairobi, Kenya, 29 May 2025 — Sweden has signed a $2.7 million agreement with TradeMark Africa to bolster sustainable and inclusive trade in Kenya. This two-year Kenya Enhanced Trade Environment and Inclusion (KETEI) programme will help Kenya achieve its national trade ambitions within various frameworks, such as the African Continental Free Trade Area (AfCFTA). The programme will do this […]

BIFA-EFFSAA Partnership to Transform Ethiopia’s Logistics Sector and Drive Economic Growth

Addis Ababa, Ethiopia, 27 May 2025 – The Ethiopian Freight Forwarders and Shipping Agents Association (EFFSAA) and the British International Freight Association (BIFA) have formalised a Memorandum of Understanding (MoU) in Addis Ababa, marking a significant step towards modernising Ethiopia’s logistics sector. This milestone forms part of the Horn of Africa Corridor Efficiency Enhancement Project, funded […]

H.E. Hailemariam Desalegn Boshe Bets on AfCFTA as a Catalyst for AU Agenda 2063 During Rousing Public Lecture in Ghana

Accra, 18 March 2025. As Africa marks five years since the African Continental Free Trade Area (AfCFTA) Agreement came into force, H.E. Hailemariam Desalegn Boshe, TradeMark Africa’s Board Chair and former Prime Minister for Ethiopia, delivered a thought-provoking public lecture on ‘AfCFTA as a Catalyst for Agenda 2063: Seizing Opportunities in a Changing World’. During the […]

East Africa Unveils Blueprint for Accelerating Regional Cross-Border Payments to Boost Trade and Financial Inclusion

The East African Community (EAC) has taken a major step towards deepening regional economic integration and enhancing digital cross-border payments following the adoption of a Cross-Border Payment System Masterplan. Endorsed on 9 May 2025 in Mombasa during the 28th Ordinary Meeting of the EAC Monetary Affairs Committee (MAC), comprising governors of EAC Partner States’ central […]

Mozambique launches e-Phyto system to automate license issuance for plant product exports and boost market competitiveness

The Government of Mozambique, through its Ministry of Agriculture, Environment and Fisheries (MAAP), has officially launched a national electronic phytosanitary certification system, known as e-Phyto. This initiative marks a significant step towards modernising the nation’s agricultural trade by aiming to reduce delays in both export and import processes, while also aligning Mozambique with international standards. […]

Tanzania Sets the Course for Sustainable Logistics at FIATA RAME 2025 Field Meeting

Zanzibar, Tanzania, 30 April 2025: Tanzania inaugurated the International Federation of Freight Forwarders Associations Region Africa and Middle East (FIATA RAME) Field Meeting, reaffirming its commitment to building a resilient and sustainable logistics sector as a cornerstone of Blue Economy growth. The two-day forum aimed to deliver practical reforms, foster global partnerships, and catalyse investment […]