TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

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Management

The TradeMark Africa Senior Leadership and

Management 

Meet the Team
Senior Leadership Team

David Beer

Chief Executive Officer
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Allen Sophia Asiimwe

Deputy CEO & Chief of Programmes
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Josepha Ndamira

Senior Director, Corporate Resources
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Njoki Mungai

Senior Director,
Programme Delivery Hub
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Anthe Vrijlandt

Director,
Strategy & Partnerships
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Senior & Regional Directors

Mark Priestley

Senior Director,
Trade Environment

Abhishek Sharma

Senior Director,
Transport

Eugene Torero

Regional Director,
Horn of Africa and Rwanda

Monica Hangi

Regional Director,
East Africa and Central Africa
More on Who We Are
David Beer - Chief Executive Officer

David Beer took up his appointment as TMA Chief Executive Officer on September 1st , 2022. He has over 20 years senior international experience in aid for trade, governments, diplomacy, multilaterals, and development.

David previously represented the United Kingdom (UK) advising respective UK Executive Directors to the Boards of the World Bank and International Monetary Fund on areas such as institutional risk management, adaptive programming and disaster risk financing, alongside macro-economic management, and development programming. Additionally, he has led development efforts for the British Government and other international organisations across Africa, including Uganda, Sudan, Burundi, and Ghana; where he led innovative commercial investment projects, economic development, and humanitarian strategies. Prior to Joining TMA, David was the UK’s High Commissioner to Malawi and the Country Director for Malawi’s Foreign Commonwealth and Development Office. He is a graduate of Oxford University, UK.

Allen Asiimwe
Allen Sophia Asiimwe - Chief of Programmes

Ms. Asiimwe is a Ugandan advocate and policy leader with over 20 years’ experience as a development advisor and practitioner. She is passionate about shaping Africa’s narrative on governance, trade, regional integration and development issues. She has designed and managed programmes for government agencies, private sector, civil society and donors across the African region (including in all East African Countries, Egypt, Ghana, Nigeria, Sierra Leone, South Africa, Botswana, Zimbabwe and DRC). Allen has served in the past as CEO of AVID Development, a regional consulting firm working on key issues of trade, development and governance in Africa. She has also worked as a consultant for (attached to the Managing Director) at the African Export Import Bank (AFREXIMBANK) in Cairo, Egypt supporting the implementation of the Intra Africa Trade Initiative- aimed at increasing trade among African countries. She has also worked previously in TMA as the Uganda Country Director. Allen holds a master’s in public administration from the Harvard Kennedy School (Edward Mason Fellow, 2017) and a Masters in International Business Law from the University of Manchester, UK (1998).

Josepha Ndamira - Snr. Director, Corporate Resources

Josepha has approximately twenty years’ experience in external and internal auditing. She has worked within several industries including Energy distribution, Civil society, Telecommunications, Financial services, and Accounting Practice. She has broad experience in Governance, Risk management, Internal Control and is an ardent proponent of good governance.

In addition to being a certified trainer of the International Finance Corporation Corporate governance toolkit; Josepha also holds the following professional qualifications: Fellow of the Association of Chartered Certified Accountants (UK), Certified Public Accountant (Uganda), Certified Internal Auditor, Bachelor of Commerce (Accounting) from Makerere University, and Master of Business Administration from Edinburgh Business School (Heriot Watt University).

Njoki Mungai - Snr. Director, Programme Delivery Hub

Njoki is a dedicated leader with a solid senior management background and extensive experience in implementing medium to longer-term organisational strategies. She has 20 years of development experience and a bachelor’s degree in Communication and Business Administration from Daystar University, Kenya. Currently, she leads Trademark’s s Programme Delivery Hub, covering planning and information management, programme budgeting, procurement cycle management, and results-based monitoring and evaluation. The Hub also oversees sustainable trade, including project risk management, safeguarding, climate change and environment in programmes. In addition, Njoki is involved in strategic and partnership management, corporate planning, and programme and project design. Before joining Trademark , she worked at the United Nations Strategy for International Development (UNISDR) and the USAID East and Central Africa Global Competitiveness Trade Hub. 

Anthe Vrijlandt - Director, Strategy & Parnerships

Anthe Vrijlandt has over 25 years of international development experience with an extensive track record in fund-raising, business development, programme management of trade and development interventions, government and donor relations and public Affairs. She previously worked for the Netherlands Embassy in Rwanda, and overseen development projects in Rwanda, Kenya and Burundi with various organisations.

Anthe is currently the Director of Corporate Affairs at TradeMark East Africa (TradeMark) where she advises and supports the Senior Leadership team in fundraising and strategy forecasting especially on areas of Gender and Inclusion, Diversity and climate change, in terms of greening of transport and trade corridors.

Previously, Anthe served as the TradeMark European Liaison Manager driving strategic engagements with the European Union in Brussels, the World Trade Organisation, as well as Foreign Affairs ministries for countries funding TradeMark. Prior to this, she was the Country Director for TradeMark’s Burundi Country Programme. Anthe holds a degree in Philosophy and a master’s degree in Theology from KU Leuven University.