
Objectives

Increased Physical Access to Markets

Enhanced Trade Environment

Improved Business Competitiveness
Between February 2011 to June 2017 the Kenya Country Programme supported
Number of Projects = 28
Total Project Budget = $90M
Value for Money
$21.4 returned for every $1 invested
General Country Results
Since its inception in 2011, the Kenya Country Program has been assisting the Government of Kenya and the private sector in implementing interventions to boost trade in the region. The interventions cut across the three TMA strategic objectives, and aim to contribute to TMA’s overall vision of promoting trade in the region.
Context and Challenge
Kenya is a major gateway to East Africa due to its geographical positioning and coastal line. It is also a regional hub for trade, finance, communication and transportation services. The Mombasa Port is a critical node for trade that acts as a mouth for the Northern Corridor reaching the neighboring countries of Uganda, Northern Tanzania, DR Congo, Ethiopia and South Sudan. While Kenya's ease of doing business has been gradually improving, research indicates that many businesses have not positioned themselves to take full advantage of emerging trade opportunities particularly in export.
Response
TradeMark Africa is partnering with several bodies including the Kenya Revenue Authority, the Kenya National Highway Authority among others to undertake a number of projects from the period starting 2011, including the renovation of physical infrastructure and improvement of systems in order to boost regional trade in East Africa.
Evaluation results











Increased Physical Access To Markets




This project is focused on improving the physical infrastructure at border crossings that will offer an alternative transportation route to northern Tanzania from Kenya. This project is also targeted at reducing the time it takes to transport goods to and from Mombasa, with the overall goal being to reduce trade costs in East Africa.
The time reduction at Busia is 79% as at June 2016 with a user satisfaction of 70%.
TMA is supporting the Kenya National Highways Authority (KeNHA) to expand access/offtake of the Kipevu West Container Terminal in order to increase capacity and efficiency at the northern corridor and the Port of Mombasa.
The time taken to import through the port of Mombasa has reduced to 5.5 days as of April 2017 compared 11.2 days in 2010. This marks a 51% reduction in the overall time spent.

The aim of this project is to help KEBS staff and producers improve their understanding of standards and requirements, increased number and range of criteria tested by the Bureau, as well and simplified and more transparent import/export procedures. This is for improvement of access to formal markets and an increase in cross border trade and improved business competitiveness in the region.
Improved testing sensitivity levels
Reduced testing turnaround time from 14 days to 1 day in 2 years
Testing cost reduced from US$800 to US$120

TRADEMARK AFRICA seeks to support smallholder farmers in East Africa to ensure their products are compliant with market standards, thereby increasing their marketability in the region.












