TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

Rwanda’s SOUK Farms marks milestone with inaugural 24-tonne avocado shipment to the EU

Rwanda began on a high with SOUK Farms, a Value-added Initiative to Boost Employment (VIBE) programme participant, dispatching its inaugural consignment of Hass avocados to the European Union (EU) on 4 September 2025. Weighing in at 24 tonnes, the shipment travelled from Kigali via the Mombasa–Rotterdam Sea route, marking the company’s transition to full capacity […]

L’Ouganda lance la construction du premier marché transfrontalier résilient au changementclimatique, adapté aux personnes handicapées et sensible à la dimension de genre à Elegu

L’Ouganda s’est rapproché de la résolution des problèmes chroniques liés aux infrastructures, à l’assainissement et aux vulnérabilités climatiques cycliques qui affectent les commerçants de la ville d’Elegu, une zone commerciale clé du nord de l’Ouganda, grâce au lancement de la construction d’un marché résilient au climat et sensible au genre, d’un montant de 9,9 millions […]

Working with exporters to enhance their export capacity – The Case of SOSOMA Industries Limited in Rwanda

1. BACKGROUND The overarching goal of Rwanda’s Vision 2020 is to transform the country into a lower middle income economy by improving its competitiveness while ensuring unity and inclusive growth and development. Significant strides towards achieving this vision have been made especially regarding improvements in the country’s business environment and competitiveness. The African economic outlook […]

How a Kenyan Cooperative is Turning Compliance into a Catalyst for Rural Prosperity

Murang’a County, a significant avocado-producing region in Kenya, contributes 40% of the national output, valued at over $3.5 million. Most homes in the area have small orchards, which have become crucial for rural livelihoods. While cities like Madrid and Stockholm offer lucrative markets for avocados, Murang’a farmers, like others in Kenya, face barriers to entry. […]

Faith and farming drive a Tanzanian export success story

Beneath the scorching sun, Pastor Clement Manyata, the CEO of Fresh Field, walks through rows of lush green fields, watching as workers carefully harvest fresh vegetables. Nearby, crates are stacked in neat aisles, ready for export. Such a sight once felt like an impossible dream. Today, Fresh Field Manyatta exports vegetables, including bitter gourd (bitter […]

Ethiopia’s Horticulture Sector Goes Digital with New Knowledge Management and E-Learning Platform

Addis Ababa, 29 May 2025 – The Ethiopian Horticulture Producer Exporters Association (EHPEA), funded the European Union (EU), through Agence Française de Développement (AFD), and TradeMark Africa (TMA), has launched a fully functional online Knowledge Management and E-Learning System. The platform is designed to strengthen workforce capacity, improve industry standards, boost sector competitiveness, and enhance […]

Juiced up for success – How a Rwandan entrepreneur is turning fruit into fortune

Hawa Chloe Niyigena, Whiz Upp Founder, turned a small fruit-processing business into a cross-border success. Cross-border trade in Africa is rarely about just having a good product. For most small businesses, the real hurdle is compliance, meeting multiple national and regional standards that determine whether, for example, a fruit puree clears customs or gets turned […]