TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

How a Kenyan Cooperative is Turning Compliance into a Catalyst for Rural Prosperity

Murang’a County, a significant avocado-producing region in Kenya, contributes 40% of the national output, valued at over $3.5 million. Most homes in the area have small orchards, which have become crucial for rural livelihoods. While cities like Madrid and Stockholm offer lucrative markets for avocados, Murang’a farmers, like others in Kenya, face barriers to entry. […]

Faith and farming drive a Tanzanian export success story

Beneath the scorching sun, Pastor Clement Manyata, the CEO of Fresh Field, walks through rows of lush green fields, watching as workers carefully harvest fresh vegetables. Nearby, crates are stacked in neat aisles, ready for export. Such a sight once felt like an impossible dream. Today, Fresh Field Manyatta exports vegetables, including bitter gourd (bitter […]

Ethiopia’s Horticulture Sector Goes Digital with New Knowledge Management and E-Learning Platform

Addis Ababa, 29 May 2025 – The Ethiopian Horticulture Producer Exporters Association (EHPEA), funded the European Union (EU), through Agence Française de Développement (AFD), and TradeMark Africa (TMA), has launched a fully functional online Knowledge Management and E-Learning System. The platform is designed to strengthen workforce capacity, improve industry standards, boost sector competitiveness, and enhance […]

Juiced up for success – How a Rwandan entrepreneur is turning fruit into fortune

Hawa Chloe Niyigena, Whiz Upp Founder, turned a small fruit-processing business into a cross-border success. Cross-border trade in Africa is rarely about just having a good product. For most small businesses, the real hurdle is compliance, meeting multiple national and regional standards that determine whether, for example, a fruit puree clears customs or gets turned […]

Tanzanian women traders find a digital lifeline and expand their businesses through iSOKO

Getruda Mushi CEO of Muge Africart holding on of her products. In Tanzania, where informal trade is widespread and access to markets and finance remains patchy, digital tools are beginning to reshape how small businesses operate. Platforms like iSOKO, a digital platform developed by TMA with support from Global Affairs Canada, help bridge the gap, […]

Sweden Launches Continental Programme to Cut Border Delays and Boost African Exports

Abidjan, Côte d’Ivoire, 10 June 2025 — The Government of Sweden has launched its four-year, $9.3 million multi-country programme, the Swedish Initiative for Facilitating Trade in Africa (SWIFT), that will focus on dismantling persistent logistics and policy bottlenecks that have stifled intra-African trade along the Berbera, Lamu Port-South Sudan-Ethiopia Transport Corridor (LAPSSET) and Abidjan-Lagos Corridors. SWIFT […]