TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

Business Competitiveness
The export capability programme through its regional and national programmes will contribute to increasing exports in targeted sub-sectors by 25% above trend.
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Overview          Evaluated Projects          Case Studies           More on What We Do 

Export Capability

The export capability programme through its regional and national programmes will contribute to increasing exports in targeted sub-sectors by 25% above trend. Partnerships are created with targeted firms in the horticulture and tourism sectors; and supporting market linkages within selected e-commerce ecosystems.

Overall, this programme will facilitate market access with the view of increasing exports to existing destinations, but also supporting opportunities for trade with new and/or untapped developed or emerging markets. There will also be direct coordination and linkages with TradeMark Africa’s Sanitary and Phytosanitary (SPS) programme as well as the trade and logistics clusters (TLCs), which will provide opportunities to scale up sectoral export growth programming in high production areas, for export ready firms.

Advocacy
Export Capability
Trade and Logistic Clusters
Evaluated Projects

TradeMark Africa (TMA) has implemented and evaluated numerous projects across Africa, primarily aimed at reducing trade barriers, enhancing infrastructure, and fostering regional integration. Below are some notable evaluated projects:

Export Development Programme
This formative evaluation set out to measure the relevance, effectiveness, efficiency, impact and sustainability of the TMEA-supported Traidlinks interventions in Rwanda and Burundi.
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Market Linkages Programme-KIVUs Region
The aim of the project is to reduce the DRC growing trade deficit with its EAC neighbors.
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Case Studies
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CASE STUDIES

Enhancing delivery of export adviser service – The Case of Export Advisers in Rwanda
African countries are becoming increasingly aware of the importance of developing trade capacity in order to achieve effective participation in the regional and world trading system and to reap the full benefits of improved access to these markets (World Bank).........
Slide 1

CASE STUDIES

Working with exporters to enhance their export capacity – The Case of SOSOMA Industries Limited in Rwanda
he overarching goal of Rwanda’s Vision 2020 is to transform the country into a lower middle income economy by improving its competitiveness while ensuring unity and inclusive growth and development.....
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CASE STUDIES

Empowering Rwanda Manufacturers and Promoting Export Growth
Improving the export market access and linkages of firms to export is a critical focus of many businesses in the EAC. Private enterprises in the EAC face a wide range of challenges that make trading across borders difficult and reduce the competitiveness of firms. However, when there are reduced challenges in exporting this provides an opportunity for firms to increase profit and then re-invest to increase sales, turnover and productivity.
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