TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

Quality and Value of Traded Goods

Harmonising Standards, Sanitary and Phytosanitary frameworks significantly enhances efficiency in trade flows. 

Frameworks Harmonisation
Export Gateways
Agricultural Sector
Social & Governance Standards

Standards are the lingua franca of world trade, conveying consistent and understandable information between trading partners. Increasing harmonisation between country frameworks significantly enhances the efficient flow of trade. At the same time, global off-takers, particularly in the agricultural sector, are applying increasing environmental, social and governance standards to production and trading, with access to destination markets depending on a company’s ability to raise their compliance levels. Supporting African businesses to consistently adhere to global standards and strengthening their voices, will be the gateway to increasing exports. 

Programme Areas
Case Studies
Emerging Results

2010-2024

Harmonisation

In 2024, 74 EAC standards were harmonised, including 41 that were gazetted for edible oils,
supporting a $2 billion trade sector. (Source: Annual Report 2024) 

Reduced Testing Time

Harmonisation of 66 standards in the EAC contributed to a 74% reduction in testing time
and an average 59% reduction in testing cost. (Source: TMA Strategy 1 Evaluation Report
2017)

Reduced Certification Time

Tanzania showed a 58% reduction in certification time,  from 50 to 21 days, while the time taken for a sample analysis has shrunk from an average of 5.5 hours to 10 minutes, with lab efficiency in turnaround time for sample analysis improving from 76% to 87%. The number of samples tested in a month increased from an average of 250 to over 400.  (Source: TMA Project Report)

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