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The Knowledge and Impact
Department collects, generates and
disseminates knowledge on TMEA’s
work and impact on trade and
people’s lives, through the following
functions:
1. Research
2. Communications
3. Results
4. Organisational Performance
In line with TMEA’s effort to promote research on Aid for Trade (AfT) in Eastern, Southern and Horn of Africa and beyond, we conduct policy-relevant research that provide TMEA staff and partners, policy makers and practitioners with knowledge and data to harness trade development. Below are the highlights of the year under focus:
The Communications Unit steers TMEA’s strategic liaisons with decision makers and the wider public, including government agencies, the media, the private sector, and women in trade
Communication outreach and events
We guided execution of a robust campaign around Safe Trade Emergency Programme (Safe Trade) by planning high-profile events and creating content encompassing news features and opinion editorials in local, regional, and international media. The key interventions highlighted included provision of Personal Protective Equipment (PPE) to frontline workers in key trade routes; launch of an innovative COVID-19 digital cargo and driver tracking system; a study on the impact and lessons from COVID-19 pandemic; and Standards, Phyto-Sanitary and Sanitary (SPS) ground-breaking for Safe Trade Markets in Kenya, Uganda, and Somaliland. At the same time the unit provided strategic support to private and public partners in execution of effective COVID-19 testing and vaccination campaigns.
We continued to engage the media in raising the visibility of over 30 high-profile events such as the WTO Aid for Trade Review and the Paris Peace Forum where TMEA was awarded for its Safe Trade Programme. TMEA reach via social media platforms averaged 2 Million with 1,795 direct media mentions, representing 25.6 percent and 25 percent, respective increment from the previous period.
The Results and Organisational Performance Unit provides a comprehensive overview of the change TMEA, its partners and donors seek to deliver in Eastern, Southern, and Horn of Africa. We achieved the following results in the 2020/2021FY: