Who We Are

TradeMark East Africa (TMEA) is an organisation established as a not-for-profit instrument for Aid for Trade (AfT) delivery in East Africa. Out of an initial budget of less than US$42 million in 2010, TMEA had become, by June 2021, one of the leading AfT institutions in the world with a cumulative budget of approximately US$1 billion and programmes across 13 countries in Eastern, Southern and the Horn of Africa. Our goal is greater prosperity through trade within Africa and with the rest of the world. Our interventions are clustered into two outcomes: Reducing barriers to trade; and Improving business competitiveness. We partner with regional inter-governmental organisations, national governments, private sector and civil society organisations.


The following development agencies:

Our vision

A united East Africa with flourishing trade, strong investment and less poverty.

Our mission

To promote rapid advances in East Africa’s integration, trade and global competitiveness for all East Africans.

Our core values

Our values are integral to TMEA’s corporate culture and the way we work. They are brought to life by our employees in everything we do.



We are partner centric, flexible and responsive to our stakeholder needs.



We embody diversity, maintain respectful relationships with our employees and partners and promote equal opportunity for all.



We empower our employees and partners to create sustainable solutions.



We are transparent, honest and ethical at all times.



We are enthusiastic in delivering excellence in everything we do.


Results driven

We focus on improving the livelihoods of Eastern Africans by implementing effective efficient interventions.

Roadmap to change

TMEA’s theory of change recognises that barriers to trade raise the costs of doing business, thus reducing demand for imports and exports within the region, and between the region and the world.Targeted interventions in select key areas of trade can reduce these costs.

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