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project brief

Enhancing market access for fresh produce through certification

Implementor

Lead: Fresh Produce Exporters Association of Kenya (FPEAK). Others: Fresh Produce Consortium Kenya (FPC-K) and Kenya Flower Council (KFC).

Target Group

Farmer groups and pack houses in Kenya

Project Value

US$ 485,000

Implementation Period

2020 - 2022

Download Project PDF

Why this project?

The dynamic and stringent international standards on horticulture products remain an increasing impediment to Kenyan farmers seeking to access export markets. Increasingly, failure by horticultural producers to adhere to restrictions and quality control measures has led to a decline in exports to the EU market, for example.

According to the Ministry of Agriculture, the volume of horticulture exports to the EU market dropped by 30 per cent from 4,143 tons in the year 2014 to 3672 tons in the year 2015. This drop is partly attributed to:

  • Inadequate skills in compliance
  • Low capacity in quality management by small scale farmers to comply with stringent market requirements
  • Weak traceability system and lack of information on new emerging markets.

 

The project will support the Kenyan Horticulture industry to thrive and farmers to access markets. This will have an impact on jobs and the fight against poverty because the industry provides employment for 6 million people directly and indirectly. The industry also provides a huge market for pesticides, fertilizers and mechanization further elevating its influence in job creation.

Progress:

  • Grant agreement and implementation modalities between FPEAK, FPC-K and KFC have been signed.
  • Action plans on developing the horticultural market information system and export market entry strategies are complete.
  • Selection of farmer groups and development of training materials has been finalized.
  • As an advocacy response to COVID-19 pandemic, FPEAK and other partners teamed up with Kenya Airways to export over 80,000 Kgs of vegetables and herbs to London. This was to help mitigate losses experienced by the horticultural sector due to halting of international flights, and hence exports.

 

How:

750 farming groups will be trained and assisted to acquire the Global Gap Certification, in addition to training them on export requirements.
The implementing partners will develop market intelligence reports and position papers that will guide various stakeholders to address existing challenges sustainably.

Contact:

Simon Konzolo: Simon.Konzolo@trademarkea.com

Desired Results

Improved market access for targeted farming groups

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