Theodore Murenzi’s truck ground to a halt in Rwanda. So did the business it was supposed to be doing, hauling stone and earth to feed the appetite for construction that is changing the face of East Africa. It needed brake linings, oil and fuel filters and new clutch plates to get back on the highway and earning money. All the parts were readily available, in a warehouse in the Ugandan capital, Kampala, a couple of hundred miles away. A few years ago that might have meant being off the road and out of action for days, even weeks, locating the parts, ordering them, paying for them, getting them cleared at two customs posts and delivered to his yard in Kigali, the Rwandan capital. But in December 2012, thanks to a systematic campaign by Rwanda to overturn the Non- Tariff Barriers (NTBs) to trade with its East African Community (EAC) Partner States, the whole process took less than 24 hours. “I ordered them in Kampala, paid for them by Western Union, filled out a simplified declaration form, went up to the border at Katuna, paid my V.A.T. and had a cup of tea with the police there while my stuff was loaded onto another truck. The truck was back in business the next day.” Theodore speaks not just for his own business. He is head of the Long Distance Truck Drivers Association of Rwanda, which has 4,700 members and plies the two main corridors on which landlocked Rwanda, Burundi and Uganda...

An English revolution is sweeping across Burundi, transforming this French-speaking nation to a multi-lingual nation. The demand for the language has resulted in several English language colleges sprouting up all over the capital city. While the EAC Treaty provides English and Kiswahili as the official languages in the Community, the bigger majority of the Burundian population, including Government officials lack the requisite skills to conduct business and meetings in English. This situation has resulted in significant challenges for the Burundi population in relation to the rest EAC partner states, including difficulties in common understanding and in-depth negotiations during EAC council and sectorial meetings follow up on agreed decisions or coordination of Burundi’s EAC policy implementation. On 1st July 2007, Burundi officially acceded as a member state of the East African Community (EAC) and committed itself to a widening and deepening co-operation with Kenya, Rwanda, Tanzania and Uganda in the political, economic, social, and cultural fields. Today, the EAC has become the fastest growing block in Sub-Saharan Africa. Through the establishment of a Customs Union, Common Market, Monetary Union and ultimately a Political Federation, Burundi, with the other four partner states is set for increased trade and development. One of the major challenges for Burundi has been that it is the only EAC country with the predominance of the French language. Since 2012, TradeMark Africa (TMA) has been supporting the Ministry at the Presidency in Charge of the East African Community Affairs,to establish and implement a two year project titled ‘Enhancing...

KOBERO, Burundi – Burundi, one of the world’s poorest states, has been ranked one of the world’s top 10 economic reformers in a World Bank survey that honours its drive to modernize trade and infrastructure. The award, in the bank’s yearly Ease of Doing Business report, acknowledges Burundi’s efforts to attract foreign investment by unraveling age-old procedures that snarled commerce in paperwork, queues and wasted time. “We are delighted to be among the top reformers in the world, having moved up 13 places this year on top of having moved up eight places last year,” said the country’s Second Vice President, Gervais Rufyikiri. The index, topped by Singapore for the seventh successive year, measures how countries perform on a range of indicators from the time it takes to get a building permit to how long it takes to get across borders. Time, especially in the East African region is money, and Burundi’s modernization efforts have been helped by targeted expertise from TradeMark Africa (TMA), a donor-funded organisation helping the region to grow prosperity through smoother and increased trade. Modernity gleams through the rain at Kobero, a four-hour drive from Bujumbura and Burundi’s lifeline border crossing into Tanzania and the distant port of Dar es Salaam. Or, a two-day drive for the 80-odd trucks that pass here every day from Dar es Salaam. Here, in the middle of a fairly typical African frontier crossing – tiny kiosks, a foreign exchange dealer, and truckers’ cheap hotels – is a large white prefabricated...

Few parts of the world have pioneered the cell phone with such ingenuity as East Africa. You can pay bills with it, check crop weather with it and, when you’re not checking your bank balance, talk to your auntie in Kisangani or Kigali or Kericho. But now, for the first time in East Africa, the humble cell phone is being used as a beacon to champion free, smoother and cheaper trade across the region by naming and shaming unnecessary or duplicated barriers to the free movement of goods. The short messaging system (SMS) online non-tariff barrier (NTB) reporting and monitoring mechanism, was developed by the Tanzania Chamber of Commerce, Industry and Agriculture (TCCIA) to get the business community not just to grumble about NTBs but to log them, report them and get them referred to those with the power to overturn them. Such is the beauty of the system that it has been nominated for the award of Best Project of the Year by the International Chambers of Commerce and World Chambers Federation, a grouping of senior business, trade and commerce experts. “It is a great pleasure to see that the in house innovation can stretch its wings to the international community. The recognition that the NTBs SMS and online reporting and monitoring system has received through its nomination in the finals, is an evidence that what we do as a private sector in creating favorable business environment adds value to the lives of people; not only because the world...

It looks like a secret still making illegal alcohol. It’s tucked away in a hidden fold of Rwanda’s rolling hills, a long and bumpy 150km from the Rwanda capital, Kigali. A brush fire bubbles under a vat. A bewildering network of pipes channel the steam to holding vessels, where mysterious liquid condenses. The raw materials of dried leaves is stacked around the site, awaiting immersion and transformation. But the smell that comes off this apparatus isn’t the chemistry of grain meeting yeast and sugar to ferment liquor. It’s a pleasant perfume and could be the sweet smell of success for its owners, and for the Rwanda government’s drive to export high quality products. Ikirezi, a manufacturer of essential oils such as geranium and patchouli, operates the plant. And it could be one of the companies to benefit from Rwanda’s determination to set high standards that will be accepted on local and international markets. “We want to be a model of high standards,” says Rwanda Bureau of Standards (RBS) Director-General Mark Cyubahiro Bagabe. “We want to help the East African Community improve the quality of their products to access international markets.” “Rwanda wants to be the Switzerland of Africa,” explains TradeMark Africa (TMA) Country Director Mark Priestley. “To do that, you need to compete on quality, not volume, and to do that you need trust, and testing goods and applying standards is all about trust.” The government has adopted measures for a market-oriented economy supported by increases in industrial and agricultural...