Context: The Uganda National Bureau of Standards (UNBS) was established as a semi-autonomous body by an Act of Parliament in 1983. UNBS is mandated through the Act to develop and promote standardisation, quality assurance, laboratory testing and metrology to enhance the competitiveness of local industry to strengthen Uganda's economy and promote quality, safety and fair trade. Quality includes all product attributes that influence its value to consumers, whereas safety includes all measures intended to protect human health. In a globalized economy, the role of NSBs is changing from the regulatory role to trade facilitation. There is need to recognize the importance of the impact of standards and quality awareness services on the economy. Issues: Lower public awareness on standards, quality products and best practices hinder competitiveness and economic growth. Demand for product quality appears to be generally lower in Uganda as the stakeholders do not perceive quality issues as critical to domestic sales in the country. This is attributed to a number of reasons such as; poverty that forces local consumers to tolerate lower-quality products and lack of consumer awareness about product safety and quality. The consumers are not aware of the impact of standards like Maximum Residue Levels (MRLs), animal diseases control procedures and there are no strong consumer organizations that compel retailers and producer groups to provide higher quality goods. The lack of awareness regarding SQMT issues are among the constraints that restrict effective participation of stakeholders in both regional and global standards-related activities. Method: In order to...