In order to achieve the Economic Development and Poverty Reduction Strategy (EDPRS2) and 2020 Vision’s objective to commercialize and diversify agriculture, the Government of Rwanda has been involved in promoting trade in different crops by creating a conducive environment to facilitate the export of these key agriculture products but also by ensuring Rwandan products get access to potentially lucrative foreign markets. Honey for export Previous reports on the honey sector have been for some time highlighting the export potential for Rwandan honey and other bee products. The quality of the Rwandan honey and wax was considered good and it was evident that it could meet the quality standards and specifications of foreign markets In this respect, honey was considered as one of the products to be promoted both regionally and internationally. In Rwanda, honey production has been considered for a long time as a past-time activity carried out by older men and in many respects has been neglected. Information on apiculture was scattered and most of what was available amongst various sector stakeholders were merely assumptions due to the lack of data and a well-defined monitoring and evaluation system. In the recent past, however, apiculture (the rearing of bees for commercial purposes), has been brought to the forefront, playing an increasingly significant role in transforming the lives of former gatherers of honey at a very small scale into farmers complying to national and international standards at every level in the production chain towards export. “Although the government puts in a...

Rwandan food producers are submitting themselves to the most stringent of global tests –good enough even for astronauts in space - to get a stamp of approval that will enhance their standing in world markets and help increase badly-needed exports. “This certification has increased consumer confidence and our confidence too,” says Dative Giramahoro, of Sosoma Ltd, which mills maize. “We sell in Kenya’s Nakumatt supermarket in Kigali, so now there is no reason why we cannot sell to any Nakumatt in Kenya,” she says. The certification is part of a programme overseen by the Rwandan Bureau of standards (RBS) to help the local food industry eat into the country’s 4-1 trade deficit with the rest of the world by increasing exports to the East African Community (EAC) and beyond. “There is no doubt that the certification we have received will help us increase exports and we see the European Union (EU) and Canada as primary targets, even the United States,” says, Anna Uwiganza, head of Kinazi Cassava Plant ltd. The standards are out of this world. They were pioneered by the U.S. Pilsbury Company, the U.S. army and the U.S. space programme NASA to guarantee the safety of any food that astronauts might consume in space. Called Hazard Analysis and Critical Control Points (HACCP), the system is a set of preventive analyses to prevent bacteria getting into the food chain at every point from harvests to packaging and is the most widely used food safety standard in the world today....

In the international TV reality show “The Apprentice,” ambitious contestants pit their wits against a business mogul to win a chance to work alongside him and make their fortune. But in a real-life version, bright young Rwandan graduates are handpicked to advise and shape government policy to help turn one of Africa’s smallest countries into an export-driven Switzerland of Africa. “We came here as fresh new graduates,” says Patrick Manirampa, beaming confidently in the Ministry of Trade and Industry (MINICOM), where he works. “It was a golden opportunity.” He is one of the eight graduates selected for a scheme known as the Young Professional Programme which seeks to educate, train and build the effectiveness not just of the individual but of the government institution to which he or she is attached. These Young Professionals are currently integrated into three different institutions in Rwanda: two in MINICOM, four others work in the Ministry of East African Community (MINEAC) and two in the Private Sector Federation (PSF). The Programme is funded by TradeMark Africa (TMA) as part of the different funding agreements it has with these partner institutions. Patrick, and fellow Young Professional Jonas Munyurangabo, are enjoying the first formal jobs of their young lives and have helped shape trade policy at both the national level and at the negotiating table with large trade blocs including the East African Community (EAC), European Union (EU), Southern African Development Community (SADC), Common Market for Eastern and Southern Africa (COMESA) and the United States of...

It’s the same formula that dating agencies use: bring suitors in search of partners together with partners thinking about suitors. Contrive series of intensive get-togethers and exchanges of information. Sprinkle lightly with expectation and good wishes. Stand back and wait to see what happens. But in this version of the story the suitors are Rwandan companies looking for markets in Uganda. And the Matchmaker is the Rwandan Development Board (RDB) with help from TradeMark Africa (TMA) and the Irish government NGO Traidlinks. Rwanda imports three times as much as it exports. Its private sector, government and backers fear that the country might get economically swamped by the more modernized Partner States like Kenya when all tariff barriers eventually come down in the creation of an economically integrated zone. “Imports don’t make us rich! We have to look at new products and new markets. We need to diversify. We need to look beyond traditional markets. And most of all, we need to think differently,” says Kaliza Karuetwa, Director-General of Trade at the Rwandan Ministry of Commerce. The RDB, Traidlinks and TradeMark Africa (TMA) all wanted to help Rwandan companies think differently and put together an intensive programme for a small group of Rwandan CEOs or top management officials to go to Kampala to try to find customers. Why Uganda? Why not a less economically daunting prospect than its oil-rich neighbour? Why not Burundi, or the Democratic Republic of Congo? “We already do sell to both countries but it’s more re-sale of...