More women in developing countries will own phones, thanks to the availability of cheap phones and features that appeal to them. According to mobile companies in the region, the mobile money platforms have encouraged women with low incomes to own a phone because of the need to receive and send money. Safaricom, Bharti Airtel, Vodacom and MTN all have mobile money platforms. “M-Pesa provides financial security for women as it gives them an independent place to store and manage their funds,” said Nzioka Waita, Safaricom corporate affairs manager. Orange Kenya is launching one of the cheapest phones in the market that will appeal to low-income earners. “We are launching the Kaduda handset, which will retail at Ksh999 ($11) and will have dual SIM capability, a 1.3MP camera, Bluetooth, a micro SD slot and data capability,” said the operator in a statement. A new study by Groupe Speciale Mobile Association (GSMA) titled Women and Mobile: Still an Untapped Opportunity, shows that more women would be willing to own a phone if the handsets are cheap and have features and services that appeal to their gender. The study shows that the top five barriers to women owning and using mobile phones from a customer perspective are cost, network quality and coverage, security and harassment, operator/agent trust, and technical literacy and confidence. The study released last week was carried out in 11 countries including Kenya, Egypt and Niger. Others were India, Colombia, Jordan, Indonesia, Mexico, China and Turkey. “It is important to recognise...
More women in developing nations to own mobile phones
Posted on: March 9, 2015
Posted on: March 9, 2015