The East African Tourist Visa has a greater impact on promoting regional markets compared to international ones, according to the joint marketing tourism committee under the Northern Corridor Integration projects. The three East African Community (EAC) partner states launched a single tourist visa in February, last year, which allows tourists roaming the three partner states to travel freely without seeking any other travel document or paying more. The visa was meant to open the region to travellers from around the world and help boost tourism in the region marketed as one destination. However, according to officials in the marketing committee, the visa initiative, coupled with a tripartite arrangement between Uganda, Kenya and Rwanda to have citizens of the three countries use identity cards as travel documents, has led to a sharp rise in the rate of regional clients as opposed to those from international markets. Reacting to the development, Yamina Karitanyi, the head of tourism and conservation at Rwanda Development Board, said regional markets were more predictable and sustainable compared to international markets given the trend of travel advisories that have targeted the countries in the region. Kenya has been subject to travel advisories by a number of countries such as Britain and Australia following terrorist attacks. The latest attack by militants al Shabaab on an institution of higher learning in the north-eastern part of the country left 148 people dead and scores injured. “Domestic and regional tourism has gone up in the region, which has also had a positive...
Tourism bodies now turn focus to regional tourists
Posted on: April 30, 2015
Posted on: April 30, 2015