The United States Agency for International Development-USAID’s Strategic Partnership Program (USPP) and the Fresh Produce Consortium of Kenya (FPC-Kenya) today organized an avocado consultative meeting to discuss quality standards and compliance for local and global markets further aiming to improve farmers’ production and livelihoods. According to Dr. George Njenga, Chief of Party at USAID-USPP, avocado has emerged as one of the fruits transforming livelihoods of communities yet the effect has not been felt fully by smallholder farmers in Kenya. “In Kenya, the most benefiting from this sub-sector are the big players who controls the market at the expense of our small-scale farmers in the rural areas who are still poorly organised making capacity building on issues around standards adherence for them challenging,” said Njenga. This is why this program is coming in to, one, set up a system through small and medium enterprises (SMEs) to help offer advisory services to the farmers and connect them to the markets, two, to bring together the growers so that we have the capacity to produce enough for the market and to help all counties within the arid and semi-arid lands (ASALS) adopt resilient practices in the wake of climate change.” Njenga also stressed that the 5-year program which is implemented by Strathmore University Business School (SBS) and funded by the USAID will be focusing on building resilient and sustainable businesses for social-economic transformation through three main pillars: Agency and Voice of the Private Sector (AVPS), Kenya Small Business Development Centers (Kenya SBDC),...
USAID, local stakeholders holds avocado consultative meeting, aim at improving Kenyan smallholder livelihoods
Posted on: February 2, 2024
Posted on: February 2, 2024