TradeMark Africa
Growing Prosperity Through Trade

TradeMark Africa

EU-supported initiative advances Tanzania’s trade facilitation by addressing NTBs

Reducing the cost and time of trade across Tanzania’s corridors is central to improving competitiveness. Yet, non-tariff barriers (NTBs) such as roadblocks, duplicative standards, and inconsistent border procedures, continue to hinder the free flow of goods, even where tariffs have been liberalised. In response to this persistent challenge, more than 50 representatives from the Government […]

Tanzania’s Horticulture Moves Up the Value Chain from Farm to Global Buyer

In Tanzania’s Southern Corridor, avocado growers are recording higher export volumes, better prices, and stronger market linkages. Over 10,000 farmers have been connected directly to 24 off-takers, avoiding losses to middlemen and securing more predictable incomes. Certification to international standards such as GLOBALG.A.P has opened access to high-value markets in Europe and Asia, with rejection […]

Cutting feed costs to unlock sustainable fisheries growth

Feed remains the biggest cost driver in Africa’s fisheries production, accounting for an estimated 60–70% of total outlays. A two-day (4–5 September 2025) meeting in Nairobi set out a practical plan to bring those costs down while lifting output and standards across the value chain. The engagement was part of the Women and Youth Economic […]

Rwanda’s newly minted private meat inspectors on the frontlines to boost food safety, create jobs for youth

Annick Dusengimana (centre) and other participants during the graduation ceremony Kigali, Rwanda – On 27 June 2025, thirty-five young Rwandans were certified as private meat inspectors after completing an intensive six-month training programme. This initiative was specifically designed to enhance food safety standards and create valuable employment opportunities within Rwanda’s expanding meat industry. Their certification […]

How better logistics could unlock Kenya’s full potential in horticultural exports

By the time a crate of French beans meant for export leaves a farm in Kirinyaga County in Kenya, it has passed multiple sanitary and phytosanitary checks. The farmer has done everything required to meet the expectations of the destination market. But despite these efforts, unforeseen risks often come after the farm gate. Somewhere between […]

Study proposes solutions to trade barriers holding back Kenya’s fresh produce exports

Kenya’s exports of fresh fruits and vegetables continue to face a host of trade barriers that undermine their competitiveness in major international markets, according to a new study. Commissioned as part of the European Union-funded Business Environment Enhancement and Export Promotion (BEEEP) Programme that is implemented by TradeMark Africa, the report identifies both tariff and […]