Our Projects are
Transforming African Trade
Quick Contacts
2nd Floor, Fidelity Insurance Centre Waiyaki Way, Westlands
By the time a crate of French beans meant for export leaves a farm in Kirinyaga County in Kenya, it has passed multiple sanitary and phytosanitary checks. The farmer has done everything required to meet the expectations of the destination market. But despite these efforts, unforeseen risks often come after the farm gate. Somewhere between […]
Kenya’s exports of fresh fruits and vegetables continue to face a host of trade barriers that undermine their competitiveness in major international markets, according to a new study. Commissioned as part of the European Union-funded Business Environment Enhancement and Export Promotion (BEEEP) Programme that is implemented by TradeMark Africa, the report identifies both tariff and […]
Evelyne Munyeti, Jade Fresh MD, shares the journey of navigating the world of horticultural exports. Exporting food from East Africa is not for the faint-hearted. Strict international standards, limited access to capital, and inconsistent production quality make it nearly impossible for most small businesses to break into international markets. Rejection rates are usually high, and […]
By Lilian Mwai and Andrew Edewa In 2024, Kenya’s fresh vegetable exports to the European Union (EU) declined sharply by 54.7 percent, from 164,100 tonnes to 74,300 tonnes. This reduction in volume led to a corresponding drop in export earnings from Sh50.9 billion to Sh23.4 billion. The decline is largely attributable to the enforcement of […]
Une partie de la délégation djiboutienne avec le Secrétaire Exécutif du NCTTCA La position unique de Djibouti au carrefour de l’Afrique, du Moyen-Orient et des routes commerciales mondiales en a fait une plaque tournante majeure pour le commerce régional et international. En tant que principale porte d’entrée pour le commerce éthiopien, le corridor Djibouti-Éthiopie traite […]
The exports earnings from horticultural products have clocked US$500 million mark (nearly 1.5trn/-) driven by the shipment of edible vegetables , making it one of the significant sectors to watch in future, in terms of contributing to foreign exchange earnings. Tanzania’s horticulture exports include a variety of fruits, vegetables, herbs, and spices, which is positioning […]
Delegates follow a presentation at the opening of the Africa Trade Development Forum in Kigali on Monday, December 2. Courtesy By embracing emerging technologies and building robust digital infrastructure, African countries can unlock new opportunities for businesses, improve access to global markets, and increase the efficiency of trade operations, officials said during the African Development […]
On October 4, 2024, Bahage Foods Ltd made history as the first Rwandan woman-led business—and the fourth ever in Rwanda—to export a full container of 22 tonnes of Hass avocadoes. This achievement highlights the immense growth potential of Rwanda’s agricultural exports, especially for horticultural businesses led by young women, who face compounded, gendered barriers in accessing productive resources, packaging, start-up capital, […]
Kenya’s mango industry has faced significant setbacks due to the invasive fruit fly (Bactrocera dorsalis), which has led to numerous interceptions of mango shipments by the European Union (EU). To address this challenge and safeguard the country’s export opportunities, innovative post-harvest treatments such as the utilisation of hot water treatment (HWT) technique are being explored. […]
Discussing the introduction of the African Continental Free Trade Area (AfCFTA) agreement at the Africa Unlocked conference in Cape Town recently, panel members said that intra-Africa trade accounted for about 16% of Africa’s exports. In contrast, levels in Asia have reached 55%, North America 49%, and countries within the EU 63%. Given these statistics, the […]
2nd Floor, Fidelity Insurance Centre Waiyaki Way, Westlands
© 2025 TradeMark Africa. All rights reserved.
